ASAŞ, one of Turkey’s leading industrial organizations, has added a new showroom, where it brings together architectural product lines with architects, designers, and industry professionals. The new showroom in Istanbul was launched with the “Inspiration Route” concept. Designed with the understanding that every project begins with an idea, evolves with inspiration, and transforms into a space, the showroom aims to host creative journeys.
ASAŞ has opened its new showroom in Istanbul, showcasing innovative and sustainable solutions that represent many firsts in the Turkish construction sector. Showcasing the building materials and technologies of the future, the showroom brings together numerous industry-leading innovations and high-performance products.
Among the solutions highlighted in the showroom: Hebe-Schiebe, Turkey’s first domestically produced PVC lift-and-slide system, adds comfort to innovative interior designs. RESF32 SkyFeel, with its fully recessed frame and only 20 mm seam width, renders the boundaries between interior and exterior invisible, redefining the perception of space with its simple design and high performance. ASW34, a minimal door and window system with a 34 mm thermal barrier, combines energy efficiency and elegance. REWW141, Turkey’s first domestically produced façade system, registered in Canada and the US, adds value to projects with its aesthetic design and fast, scaffold-free installation.
Naturalbond composite panels, featuring new pattern and color options, and Ombrae technology, which creates a three-dimensional effect on planar surfaces, not only provide facades with material but also identity and expressive power. RWT95, the first domestically produced aluminum system with passive house certification, sets a new standard in energy efficiency in sustainable buildings. Offering high-performance PVC windows, doors, and sliding solutions, the INOVA series combines energy efficiency, aesthetics, and security. The INOVA 76 PH system, featured in this series, is certified by Passivhaus, Germany. Certified with the Passive House Certificate issued by the Institut, it is one of the pioneering systems in Turkey to receive this certification. The Zebra Shutter Systems and Daylight Shutter Systems, the world’s first and only specially designed systems that allow for light and shade control, add both functionality and aesthetics to contemporary living spaces.
ASAŞ’s new showroom continues to inspire the buildings of the future by presenting innovative solutions and sustainable materials in the construction industry.
At the showroom opening, guests were presented with a special incense burner symbolizing ASAŞ’s “inspiration” theme. The selected scents aim to spark creativity and contribute to the emergence of new ideas. Speaking at the showroom opening, ASAŞ General Manager Derya Hatiboğlu said, “Every project begins with an idea and, with the right steps and choices, acquires its own unique identity.”
We aim for our showrooms to be one of the stops on this journey, a meeting point that fosters new ideas, creative solutions, and diverse perspectives. Our goal with the products we showcase here is to offer solutions that add value to your projects and to be a touch of inspiration with each product. To enhance your experience in our showrooms, you can also request an appointment through the reservation page on our website, which will be launched this week. Once we receive your request, we will contact you to schedule a visit together.
In addition to bringing innovative products to the industry, ASAŞ aims to accompany architects and designers on their journey of inspiration. Its “Inspiration Route” showrooms introduce visitors to new perspectives, making it easier to find solutions that make a difference in projects.