Stefan Hartung: “Bosch wants to continue to play a key role in shaping the industry in the era of software-driven mobility.”
On the path to success: Bosch expects to achieve cumulative sales revenue of over €7 billion by 2032 with its brake-by-wire and steer-by-wire solutions.
Markus Heyn: “Software-driven vehicles are user-centric and continuously learn through software updates.”
Future-oriented sustainability: Bosch will have made another nine-figure investment in Vehicle Motion Management software by 2028.Daniel Korioth: “Together with Togg, we developed Rush Hour Assist.”
Munich, Germany – In the automotive industry, Bosch is synonymous with software. The technology company is demonstrating this impressively at this year’s IAA Mobility trade fair. And there’s more: Bosch also procures the hardware to match the software’s capabilities from a single source, a strong, unique selling point for the company worldwide. In his speech at the trade fair, Bosch Chairman of the Board of Management Dr. Stefan Hartung said, “Bosch specializes in software and hardware. Without advanced hardware, even the most intelligent vehicle wouldn’t move a single millimeter. Our goal is to continue to play a key role in shaping the industry in the era of software-driven mobility by offering personalized, intelligent solutions.”
Early indicators point to success: Bosch has established itself firmly in the software-driven world. One example is Bosch’s by-wire systems for braking and steering, which are seen as key technologies for software-defined vehicles and autonomous driving. Here, software takes over; a mechanical link is no longer necessary. This is a key business area for Bosch. The company expects to generate cumulative sales revenue of over €7 billion by 2032 with its brake-by-wire and steer-by-wire solutions. The market dynamics for this key technology will continue to accelerate in the 2030s. By-wire technology is a preview of what the future holds in vehicle manufacturing. “In the future, hardware will be designed to meet software requirements,” said Dr. Markus Heyn, Bosch Board Member and Head of the Mobility Business Line.
Bosch aims to transform vehicles into personal assistants.
In the software-driven mobility space, Bosch Mobility’s business continues to evolve, from hardware with embedded software to services and fully standalone software that manufacturers and partners integrate into their ecosystems. “Standalone or connected, standardized, integrated or decoupled—we can offer exactly what the customer wants,” Hartung said. This is clearly having an impact: despite stagnant global vehicle production, weak demand, and delays in electromobility and autonomous driving, Bosch Mobility will see modest growth this year. Revenue growth is expected to be just under 2 percent.
No vehicle has ever been as new as it was when it was delivered. “But in the future, the vehicle’s software will be constantly updated and constantly learning thanks to artificial intelligence,” Heyn said. “The new mobility is, above all, user-centric.” Here’s an example of what this looks like: Bosch’s Vehicle Motion Management software coordinates all vehicle movements by centrally controlling the braking, steering, powertrain, and chassis systems. This improves coordination between the individual systems and allows them to be adjusted to the driver’s preferences. A particularly comfortable ride today? A slightly more agile ride tomorrow? A smooth stop the next day? No problem; just press a button, and the vehicle feels completely different. Bosch’s Vehicle Motion Management software, by the way, is hardware-independent, making it easy to use across different vehicle architectures.
This isn’t just theory; it’s also practice: Bosch software is widely used, with more than twenty manufacturers in Europe, China, and Japan already adopting it. Over the next three years, Bosch will make a nine-figure investment in its Vehicle Motion Management software, expanding its portfolio of modular software and functions across all areas. Bosch’s Vehicle Motion Management system is significantly more efficient when used in conjunction with by-wire solutions, as the software can control the relevant brake and steering actuators independently of the driver’s actions, resulting in greater safety, increased comfort, and improved vehicle dynamics.
Bosch’s intelligent software makes a difference
Bosch’s ADAS product family is also software-driven. Vehicle manufacturers can choose from three pre-configured variants for intelligent driver assistance systems and quickly put them into production, tailored to their specific brand. Here, too, hardware and software can be integrated or purchased separately, depending on customer requirements. Both options benefit from a holistic approach: Because Bosch understands the interaction between hardware and software, it can offer individually optimized solutions that integrate seamlessly into existing environments.
Korioth: “We developed ‘Rush Hour Assist’ together with Togg.”
Daniel Korioth, President of Bosch Turkey and the Middle East, stated at the IAA Mobility trade fair that the industry is undergoing a challenging transformation and expressed his satisfaction with the innovation developments that are precisely what we need at this time. Korioth also emphasized that this was the first time a Turkish brand participated in the trade fair, saying: “At Bosch, we offer customized solutions in software-driven mobility. We use our expertise in all areas of the automobile. Together with Togg, we developed ‘Rush Hour Assist.’” This feature, which will be available starting in 2026, will actively assist drivers in the typical challenges of extremely heavy city traffic, a reality in today’s megacities, and will provide them with noticeable relief while driving.
Contributing to the competency development of the Turkish mobility ecosystem
Korioth, commenting on the growing EV market, said, “Turkey holds a 15 percent share of the European EV market. This market transformation has made significant contributions to the development of our engineers.” The Istanbul Design Center team, at the center of this transformation, has been positioned by Bosch as a global partner hub thanks to its electric powertrain development activities since 2019.
In addition to guiding Turkey’s electrification journey, the engineering team also assumes strategic responsibilities in international projects. Korioth emphasized that Bosch always prioritizes adding value to the ecosystem in which it operates, saying, “In this context, our company organizes advanced training programs for the mobility ecosystem to ensure that new talent is ready for the technologies of the future. Most importantly, our own engineers design and deliver these training programs.” The Design Center in Istanbul has successfully completed the fifth year of its self-designed mobility training program. Approximately 2,000 students apply each year, and an average of 100 students complete the training program each year.