Hyundai Unveils Electric Concept THREE at the 2025 IAA Mobility Show.
• Hyundai has unveiled Concept THREE, the first compact electric vehicle concept under its IONIQ sub-brand.
• The concept model represents the brand’s new design language, dubbed “Art of Steel.”
• Hyundai plans to offer an electric version of every model in Europe by 2027.
• Additionally, the brand will introduce 21 electric vehicles globally by 2030.
Hyundai Motor Company unveiled Concept THREE, the first compact electric vehicle (EV) concept under its IONIQ sub-brand, at IAA Mobility 2025 in Munich. This significant unveiling highlights Hyundai’s plans to introduce ambitious electric models in the rapidly evolving global market. At IAA Mobility 2025, Hyundai also showcased its entire EV lineup, sharing its electrification strategy as it plays a leading role in Europe’s clean energy transition.
Concept THREE
Hyundai highlighted the brand’s next step in its electrification journey with a concept unveiled at IAA Mobility 2025. Concept THREE, an innovative compact electric vehicle, signals Hyundai’s move into a new vehicle segment that will complement its existing mid-size and large-size electric vehicle lineup. Demand for compact electric vehicles has increased in Europe due to urbanization, sustainability regulations, and the need for space-efficient solutions. With Concept THREE, Hyundai demonstrates its readiness to meet this demand by leveraging its advanced electrification experience. The Concept Three measures 4,287 mm in length, 1,940 mm in width, and 1,428 mm in height. This concept, which sheds light on the brand’s future electric vehicle designs, has a wheelbase of 2,722 mm
Concept THREE’s innovative design underscores the brand’s commitment to offering an accessible and emotionally compelling experience.
Hyundai Motor Europe President and CEO Xavier Martinet said, “Returning to IAA Mobility after four years is a true milestone, and such an opportunity deserves a landmark car. Concept THREE represents the next step in Hyundai’s electrification journey. With its compact dimensions and Art of Steel design language, it embodies our vision of offering practical, accessible, and emotionally compelling mobility.”
Design Highlights
• Art of Steel transforms the strength and flexibility of steel into a sculptural design language. Inspired by Hyundai’s advanced steel technologies, the design symbolizes natural formability while simultaneously creating awareness with fluid volumes.
• Aero Hatch: Softened body lines create spiral forms using three main surfaces. The intersecting lines, starting from the front and moving towards the rear, add visual elegance to the concept. The Aero Hatch profile emphasizes urban versatility by offering a distinctive roofline combined with aerodynamic efficiency and a vertical tailgate.
• Parametric Pixel: Concept THREE features parametric pixel lighting at both the front and rear. The pixels are now more expressive, creating a gradient that adds depth and visual rhythm to the overall design.
• Material-focused design: The exterior features an anodized finish that reflects the spirit of Hyundai’s Art of Steel design language. Lemon yellow windows and matching wheels create a vibrant connection between the exterior and interior, while the cabin is complemented by softer yellow and gray tones.
• Interior: The cabin design is designed with a sense of simplicity to convey a warm, intuitive, and calming feeling.
• Customizable Experience: The modular “Bring Your Own Lifestyle (BYOL)” philosophy offers personalized experiences that allow users to personalize their journeys.
• Mr. Pix: Mr. Pix, a symbolic character integrated throughout the vehicle, evokes curiosity, joy, and emotional connection, providing entertaining storytelling with “hidden surprises” and interactive design elements.
• Mr. Pix: Mr. Pix, an iconic character integrated throughout the vehicle, evokes curiosity, joy, and emotional connection, offering a fun storytelling experience with “hidden surprises” and interactive design elements.
• Sustainability: The interior features sustainable materials such as ocean-sourced fabrics and lightweight aluminum foam. These materials offer premium design while also underscoring the brand’s long-term vision to reduce environmental impact.
Europe: A Strategic Market for Hyundai’s Electrification Journey
Hyundai sees Europe, with its diverse cultures, advanced environmental policies, and urban mobility needs, as a hub for innovation in the electric vehicle era. The region’s demand for compact and sustainable vehicles places Europe at the heart of the company’s global electrification goals. Approximately 80 percent of Hyundai models sold in Europe are manufactured there, reflecting the brand’s deep integration and ability to develop region-specific solutions.
Key elements of Hyundai’s European electrification roadmap
• Expanded Electric Vehicle Portfolio: Offering an electric version of every model in Europe by 2027 and launching 21 global electric vehicle models by 2030 to meet users’ diverse mobility needs.
• Hydrogen Innovations: Developing hydrogen fuel cell technology as a clean energy solution for future mobility.
• Sustainable Production: Transitioning European production facilities to renewable energy while expanding the integration of recycled and sustainable materials into vehicle designs.