Page 48 - Organize Dergi Eylül 2023

Ha er - News ,ĂďĞƌ DĞƌŬĞnjŝ Ͳ News enter

n i i l e en ^ƚĂƌƚƵƉƐ ĨƌŽŵ ƚǁĞůǀĞ
giri i ler ge i e ĐŽƵŶƚƌŝĞƐ ŽŶ ďŽĂƌĚ

/d DĂŶƵĨĂĐƚƵƌŝŶŐ ĂƌͲ The joint stand of IT
ŵƐƚĂĚƚ͛ŦŶ ŽƌƚĂŬ ƐƚĂŶĚŦ anufacturing ar-
ƂnjĞů ďŝƌ ƔĞLJ ƐƵŶƵLJŽƌ͘ mstadt is o ering so-
&ƵĂƌĚĂ ŽŶ ŝŬŝ ƺůŬĞĚĞŶ mething special. It will
; ǀƵƐƚƵƌLJĂ͕ &ŝŶůĂŶĚŝͲ feature 20 startups
LJĂ͕ &ƌĂŶƐĂ͕ ůŵĂŶLJĂ͕ from twelve countries
zƵŶĂŶŝƐƚĂŶ͕ 7ƐƌĂŝů͕ 7ƚĂůͲ - Austria, Finland, Fran-
LJĂ͕ ^ůŽǀĂŬLJĂ͕ ^ůŽǀĞŶͲ ce, Ger many, Greece,
LJĂ͕ 7ƐƉĂŶLJĂ͕ 7ƐǀĞĕ ǀĞ Israel, Italy, Slovakia,
dƺƌŬŝLJĞͿ ϮϬ ŐŝƌŝƔŝŵ LJĞƌ Slovenia, Spain, Sweden
ĂůĂĐĂŬ͘ ƵŶůĂƌ͕ ƺƌƺŶ and Turkey. These will
ǀĞ ŚŝnjŵĞƚůĞƌŝŶŝ DK be presen ng their pro-
,ĂŶŶŽǀĞƌ͛ĚĞ 7ŶŽǀĂƐLJŽŶ ŒŦ͛ŶŦŶ ŽƌƚĂŬ ĕĂƨƐŦ ĂůƨŶĚĂ ƐƵŶĂĐĂŬ͘ ducts and services under the joint umbrella of the Innova on
͞bŝƌŬĞƚůĞƌ͕ /d DĂŶƵĨĂĐƚƵƌŝŶŐ͛ŝŶ ŐĞůŝƔƟƌŵĞŬƚĞ ŽůĚƵŒƵ ŝŶŽǀĂƐͲ Network at Hannover. “ ompanies are an important part
LJŽŶ ĂŒŦŶŦŶ ƂŶĞŵůŝ ďŝƌ ƉĂƌĕĂƐŦ͘ bƵ ĂŶĚĂ LJĂŬůĂƔŦŬ ϴϬ LJĞŶŝ ŐŝƌŝƔŝŵŝ of the innova on network that IT anufacturing is develo-
ĚĞƐƚĞŬůŝLJŽƌƵnj͕ ϭϱϬ͛ĚĞŶ ĨĂnjůĂ ƔŝƌŬĞƚůĞ ĚƺnjĞŶůŝ ŝůĞƟƔŝŵ ŚĂůŝŶĚĞLJŝnj ping. We are currently suppor ng around 80 startups, are in
ǀĞ ĂŒŦŵŦnjŦ ƐƺƌĞŬůŝ ŐĞŶŝƔůĞƟLJŽƌƵnj͟ ĚŝLJŽƌ /d mƌĞƟŵ DĞƌŬĞnjŝ ŝͲ regular contact with more than 150 other companies and are
ƌĞŬƚƂƌƺ ƌ͘ ŚƌŝƐƟĂŶ ƂůůŝŶŐ͘ <ƵƌƵůƵƔ͕ ƉĂnjĂƌůĂŶĂďŝůŝƌ ƺƌƺŶůĞƌĞ constantly expanding our network,” says r. hris an B lling,
ŬĂĚĂƌ ƉƌŽƚŽƟƉůĞƌŝŶ ŐĞůŝƔƟƌŝůŵĞƐŝŶŝ ƚĞƔǀŝŬ ĞĚŝLJŽƌ͕ njŽƌůƵŬůĂƌŦ LJĞͲ irector of IT anufacturing entral. The organiza on fos -
ŶŝůŝŬĕŝ LJŽůůĂƌůĂ ĕƂnjŵĞŬ ŝĕŝŶ LJĞŶŝ ŬƵƌƵůĂŶ ƔŝƌŬĞƚůĞƌŝ ǀĞ ĞŶĚƺƐƚƌŝLJŝ ters the development of prototypes through to marketable pro-
ďŝƌ ĂƌĂLJĂ ŐĞƟƌŝLJŽƌ ǀĞ ƔŝƌŬĞƚůĞƌŝ ĚĂŚĂ ƌĞŬĂďĞƚĕŝ ŚĂůĞ ŐĞƟƌŵĞŬ
ducts, brings startups and industry together to solve challenges
ŝĕŝŶ ĞŶĚƺƐƚƌŝĚĞŬŝ ĕĂůŦƔĂŶůĂƌĂ ĞŒŝƟŵ ǀĞ ƂŒƌĞƟŵ ƐĂŒůŦLJŽƌ͘
in innova ve ways, and pro vides educa on and training for
workers in industry to make the companies more compe ve.
ϰ LJůƺů͛ĚĞŶ ŝƟďĂƌĞŶ DK ,ĂŶŶŽǀĞƌ ϮϬϮϯ͛ƚĞ DKƐƉĂƌŬ Ͳ ^ƚĂƌƚͲ
ƵƉ zĞŶŝůŝŒŝŶŝ ƚĞƔůĞŵĞ ďĂƔůŦŒŦ ĂůƨŶĚĂ >ŝŶŬĞĚ/Ŷ͕ /ŶƐƚĂŐƌĂŵͬ&ĂͲ
From September 4, a big social media challenge will also start
ĐĞŬ ǀĞ dǁŝƩĞƌ͛ĚĂ ĚĂ ďƺLJƺŬ ďŝƌ ƐŽƐLJĂů ŵĞĚLJĂ ŵƺĐĂĚĞůĞƐŝ
on inkedIn, In- stagram/Facebook and Twi er under the t-
ďĂƔůĂLJĂĐĂŬ͘ ŵĂĕ͕ ƔŝƌŬĞƚůĞƌŝ ƚĂŶŦƚŵĂŬ ǀĞ ĚĞƐƚĞŬůĞŵĞŬ͘ ƉŽƚĂŶͲ
le spark - Igni ng Start-up In nova on at Hannover
ƐŝLJĞů ŵƺƔƚĞƌŝůĞƌ LJĂƌĂƚŵĂĚĂ͘ bŝƌŬĞƚůĞƌŝŶ͕ η DKƐƉĂƌŬϮϬϮϯ ĞƟͲ
2023. The aim is to make the companies known and support
ŬĞƟŶŝ ŬƵůůĂŶĂƌĂŬ ĨƵĂƌĚĂŶ ƂŶĐĞ ƺƌƺŶůĞƌŝͬƚĞŬŶŽůŽũŝůĞƌŝ ŚĂŬŬŦŶͲ
them in genera ng leads. ompanies are encouraged to post
ĚĂ ŬŦƐĂ ƚĂŶŦƨŵ ǀŝĚĞŽůĂƌŦ ǀĞLJĂ ŐƂŶĚĞƌŝůĞƌ LJĂLJŦŶůĂŵĂůĂƌŦ ƚĞƔǀŝŬ
short teaser videos or posts about their products/technologies
ĞĚŝůŝLJŽƌ͘ 'ƂƐƚĞƌŝ ƐŦƌĂƐŦŶĚĂ ƐƚĂŶƚůĂƌĚĂŶ ĨŽƚŽŒƌĂĨ ǀĞ ǀŝĚĞŽůĂƌůĂ
before the show using spark2023. uring the show, they
ŐƺŶůƺŬ ĐĂŶůŦ ŐƺŶĐĞůůĞŵĞůĞƌ ƚĂŵĂŵůĂŶĂĐĂŬ͘ sĞ ƐŽŶ ŽůĂƌĂŬ͕
will be complemented by daily live updates from the booths
ŐƂƐƚĞƌŝĚĞŶ ƐŽŶƌĂ͕ ŚĞƌ ƐƚĂƌƚƵƉ͛ƚĂŶ LJŝŶĞ ŐƂƐƚĞƌŝLJĞ ŬĂƨůŦŵůĂƌŦLJͲ
with photos and videos. And nally, a er the show, each star-
ůĂ ŝůŐŝůŝ ƂŶĞŵůŝ ŶŽŬƚĂůĂƌŦ ŝĕĞƌĞŶ ŬŦƐĂ ďŝƌ ŐƂŶĚĞƌŝ LJĂLJŦŶůĂŵĂůĂͲ
tup is again asked to publish a short post with highlights of
ƌŦ ǀĞ ƂŒƌĞŶĚŝŬůĞƌŝŶŝ ƉĂLJůĂƔŵĂůĂƌŦ ŝƐƚĞŶŝLJŽƌ͘ ͞η DKƐƉĂƌŬϮϬϮϯ
their par cipa on at the show and share what they learned.
ŚĂƐŚƚĂŐ͛ŝ ŬƵůůĂŶŦůĂƌĂŬ ƚƺŵ ŐƂŶĚĞƌŝůĞƌŝŶ ŬŽůĂLJĐĂ ďƵůƵŶŵĂƐŦ ǀĞ
“By using the hashtag spark2023, all posts can be easily
ƉĂLJůĂƔŦůŵĂƐŦ ŬĂŵƉĂŶLJĂŶŦŶ ŐƂƌƺŶƺƌůƺŒƺŶƺ ĂƌƨƌŦLJŽƌ͘ 'ƂƐƚĞƌŝ
found and shared which is increasing the visibility of the cam-
ƂŶĐĞƐŝ ƚĂŶŦƨŵ ŝĕĞƌŝŒŝ͕ ŐƂƐƚĞƌŝ ƐŦƌĂƐŦŶĚĂŬŝ ĐĂŶůŦ ŐƺŶĐĞůůĞŵĞůĞƌ
paign. The combina on of pre-show teaser content, live upda-
ǀĞ ŐƂƐƚĞƌŝ ƐŽŶƌĂƐŦ ƂnjĞƚůĞƌŝŶ ďŝƌůĞƔŝŵŝ͕ ŚĞĚĞĨ ŬŝƚůĞŶŝŶ ŝůŐŝƐŝŶŝ ĕĞͲ
tes during the show and post-show summaries will capture the
ŬĞĐĞŬ ǀĞ ŬĂůŦĐŦ ďŝƌ ĞƚŬŝ LJĂƌĂƚĂĐĂŬ͕͟ ĚŝLJĞ ďŝƟƌŝLJŽƌ s t ŬĂŵƉĂŶͲ
interest of the target audience and create a las ng impact,”
LJĂ ŽƌŐĂŶŝnjĂƚƂƌƺ dĂŶũĂ >ĞĞ͘
concludes Tanja ee, campaign organizer at W.
LJůƺů Ͳ ^ĞƉƚĞŵďĞƌ ϮϬϮϯ