Despite global economic fluctuations and supply chain problems, the surface treatments department, which has been continuing with automation, digitalization and sustainability investments for a long time, continues to sign the best practices in automation and digitalization under the leadership of the All Surface Treatments Association (TÜYİDER), which represents over 100 businesses. The sector companies, which will be represented in the best way at WIN EURASIA 2025, aim to increase their power in the global market with new business connections.
The All Surface Treatments Association (TÜYİDER), which serves the defense industry, space and details, communication and related electronic systems production; as well as general industries such as automotive, white goods, household goods, romance, construction, machinery, as well as critical sectors such as medicine and food, will support the sectors’ Smart Processes Machines, Automation Surfaces, Supported Production Systems and Sustainable Coatings, Supported Production Systems and Sustainable Coating Technologies at the WIN EURASIA Automation and Machine Technologies Fair, the leading industry fair of Eurasia, which brings together all the manufactures of the 30-year-old manufacturing industry. WIN EURASIA, which will be held at the Istanbul Expo Center on 28-31 May 2025, will continue its mission to be the pioneer of the industrially unused with the motto “Our Focus is Automation”.
WIN EURASIA plays a critical role in achieving our goals
TÜYİDER Vice Chairman Emin Kalıp stated that the sector has been strengthened with technology and sustainability-focused investments despite the challenges it faced in 2023 and 2024, and said, “The surface treatment sector faced various challenges in 2023 and 2024 due to global economic uncertainties, increases in energy costs and fluctuations in raw material supply. However, during this process, digitalization, automation and sustainable production investments have strengthened our sector. Companies continue to turn to smart production systems in order to increase efficiency and gain competitive advantage. In addition, environmentally friendly and low-carbon production processes are becoming increasingly important within the framework of the regulations introduced by the European Green Deal. As TÜYİDER, we aim to bring our members together with the most up-to-date technologies in this transformation process and to ensure that they become stronger in the global market. WIN EURASIA 2025 offers a platform that will play a critical role in achieving these goals. “The fair offers a great opportunity not only to establish business connections, but also to
closely examine new technologies in the sector and develop strategies for the future.”
An opportunity for the sector to open up to new markets
Evaluating the opportunities that WIN EURASIA will offer to the sector by bringing together all components of the manufacturing industry every year and offering a 360-degree sector experience, Hannover Fairs Turkey
WIN EURASIA Project Manager Sena Mengül said, “Our fair has been taking place with high efficiency as a meeting point for innovations for 30 years. Opening the door to global collaborations with its international visitors, WIN EURASIA offers participating companies the opportunity to open up to large markets and gain competitive advantage. Leading the development of the sector with its 30-year history, WIN EURASIA is one of the most important platforms shaping the future of the manufacturing sector. In addition to bringing together industry professionals with the latest technologies, our fair also paves the way for important collaborations in automation, digitalization and sustainability. We believe that the surface treatments sector will also play an important role in this transformation and we think that WIN EURASIA 2025 will offer sector companies the opportunity to open up to new markets, strengthen collaborations and get to know the latest manufacturing technologies.”
Innovative products and solutions
WIN EURASIA, which has been pioneering innovations in the manufacturing sector for over 30 years, is preparing to bring together the most important players in the sector in its 2025 organization. As every year, the fair will bring together technology-focused innovative products and solutions with visitors. With the new product groups added this year, a comprehensive roadmap for automation transformation and sectoral development will also be presented. The 31st edition of the fair, which achieved great success with 41,554 visitors and 750 participants from 17 countries last year, is expected to attract even more intense interest. Within the scope of the fair; critical components of production processes such as Electrical, Electronic and Energy Automation, Industrial and Factory Automation Technologies, Robotic Automation and Digital Factory Technologies, Machine Automation and Technologies, Welding and Robotic Welding Technologies will be exhibited. In addition, special areas for future technologies such as 5G Arena, Welding Application Special Area, Industrial Artificial Intelligence will be created, while the Hydrogen and Fuel Cells Special Area will add a different dimension to the fair.