While Turkey continues to increase its success in exports every year, the electrical and electronic products sector, which exports 75 percent of its production, aims to increase collaborations that will add new ones to its export routes at the 'WIN EURASIA - World of Industry Fair' to be held in June. The Turkish electrical and electronics industry, which is expected to reach a size of 8.4 billion dollars this year with a growth rate of 2.6 percent, will also introduce its innovative products and solutions at the fair.
WIN EURASIA, the leading industry fair of the Eurasia Region, which has been bringing together all components of the industry sector for 30 years, will host the innovations of the energy, electricity and electronics sectors in its 2024 organization. The 7.4 billion dollar market size of Turkey's electrical and electronic products manufacturers sector, which exports approximately 75 percent of its production, is expected to reach 8.4 billion dollars this year with an average growth of 2.6 percent. It is preparing for the WIN EURASIA Fair, which will be held at Istanbul Expo Center between 5-8 June 2024, with the main theme of "Industry Meets the Future" to follow the latest trends and exhibit its products.
In parallel with the technological developments in the world, the electrical-electronics sector, which attaches importance to innovation and R&D activities, branding and focuses on technology, aims to pave the way for adding new ones to its export routes with the collaborations that will take place at the fair. The Electrical Engineers Association (ETMD), which brings together companies operating in a wide range of fields such as the production and distribution of electrical energy, protection of facilities and installations, automation, lighting, electronic systems, electric vehicle charging stations, electrical projects and the contracting sector, is at the WIN EURASIA Fair. It will focus on new collaborations with participating companies while introducing innovative products and solutions. Electrical Engineers Association (ETMD) will take part in the 2nd Hall of WIN EURASIA fair with its members.
WIN EURASIA is the most important meeting point where new projects are discussed
Underlining that the WIN EURASIA fair is an important meeting point for the sector, which employs nearly 205 thousand people with a total of 12,490 workplaces, to introduce its innovative products and follow the trends in the world, Cemil Topak, Chairman of the Board of Directors of the Electrical Engineers Association (ETMD), said, "WIN EURASIA Fair, Turkey By contributing to the development of 's industrial production and technology sectors, it offers cooperation opportunities to increase competitiveness in the national and international arena. The fair also supports Turkish companies to increase their export power in the European market and creates an environment for new demands from developing countries. As a fair organization that has been held for many years, WIN EURASIA is an important meeting point in the region. The fair serves as a bridge between Turkey's European and Asian markets. It also brings together manufacturers and customers in the region in the field of electrical and electronics. With the experience we have gained over the years, our member companies see WIN EURASIA as the most suitable environment to exhibit new technology and product launches. “It also allows the industry to reach its customers in both Europe, the Middle East and Asia at once.”
The sector will focus on innovation, R&D activities and branding
Pointing out that one of the most important problems experienced by the electrical and electronics sector in Turkey in 2023 is the global supply chain problems and the ongoing impact of material supply difficulties due to the COVID-19 pandemic, Topak said, “Economic uncertainties and fluctuations in exchange rates will affect the electrical and electronics sector in Turkey. It is among the important problems for High inflation, cost increases and increases in operating costs affect the competitiveness of the sector and put pressure on exports. In addition, the transformation and acceleration of technological developments in the energy sector create both opportunities and challenges for companies in the sector. “This situation brings with it the need for companies to constantly invest in technology to maintain their competitiveness,” he said. Topak said that in 2024, the electrical-electronics sector will attach importance to innovation, R&D activities and branding, and will focus on the application of technological developments to production.
Leading the success of the manufacturing industry
Stating that the sector representatives are eagerly waiting for the upcoming fair, Hannover Fairs Turkey WIN EURASIA Project Manager Sena Mengül said, “Hannover Fairs Turkey Fuarcılık A.Ş. We are happy to have been organizing the largest international fair of the Eurasia Region and the sector for 30 years. WIN EURASIA is a unique fair that brings together all components of the manufacturing industry while continuing to increase its success for 30 years. Our WIN EURASIA fair, which is also supported by the Ministry of Commerce, not only provides a great vision to its exhibitors and visitors with its innovative perspective, but also offers the opportunity to be included in the largest trade network of the Eurasia region, and continues on its way with confident steps with its stable growth structure. WIN EURASIA is not just a meeting point and a place to discover innovations in the sector; It is also an organization that makes significant contributions to the growth of the sector with the collaborations it lays the groundwork for. Thanks to the business volume we produce, many participating companies are able to enter their target markets after the fair and get productive results. "While we accompany the growth journeys of companies, we also make significant contributions to Turkey's export volume," he said.
WIN EURASIA has been guiding industrial transformation for 30 years
WIN EURASIA, the leading industry fair of the Eurasia Region, which has brought together all components of the industry sector for 30 years, will also host the innovations of the energy, electricity and electronic technology sectors in its 2024 organization. The fair, which hosted 662 companies from 16 countries and 38,586 visitors from 102 countries last year, paved the way for new collaborations and gave participating companies the opportunity to reveal their competitive side by offering wide market opportunities, and also offers a wide range of products to purchasing professionals. In this year's version of the fair; In addition to 5G technology, sustainability, energy efficiency, carbon neutral solutions, digital factories, innovations for green transformation in industry in the 5G Arena, Digital Factories area, compressed air and vacuum technologies will be exhibited in the ComVac Special area, which takes place in WIN EURASIA every two years. In the Hydrogen Special area, which will take part in the fair for the first time this year, solutions for the manufacturing industry of technologies such as hydrogen energy, which is closely related to the future of the sector, will be exhibited.