In line with its goal of perfecting customer satisfaction throughout Turkey, DemirDöküm prepares its business partners for the future with the DemirDöküm Academy and "Customer's Stars" program, which it continues in cooperation with Sabancı University EDU. Stating that customer satisfaction is in DemirDöküm's DNA, Deputy General Manager Responsible for Marketing Ufuk Atan said; "Supporting our business partners to offer the best experience to our customers and increasing their competencies in different areas brings us one step closer to our goals," he said.
DemirDöküm, one of the leading brands in the air conditioning industry, prepares its business partners for the future with DemirDöküm Academy and the "Customer's Stars" program, in line with its goal of perfecting customer satisfaction. With DemirDöküm Academy, which was launched in cooperation with Sabancı University EDU in 2018, and the "Customer's Stars" program, which was implemented immediately afterwards, the company is rapidly advancing towards important targets in the fields of "Customer Experience" and "Customer Satisfaction", while preparing its business partners for the future.
A SUSTAINABLE AND UNIQUE PROGRAM
DemirDöküm Academy improves the service, sales and marketing competencies of its business partners with trainings held in a different concept every year. In addition to developing competencies, DemirDöküm Akademi also monitors the applicability of these competencies through satisfaction measurements. DemirDöküm business partners who demonstrate superior performance in customer experience are rewarded with the "Customer's Stars" program.
Stating that customer satisfaction is an immutable value in DemirDöküm's DNA, Deputy General Manager of Marketing Ufuk Atan said, "We developed the DemirDöküm Academy and Customer Stars programs to support our business partners in providing the best experience to our customers. Thanks to these programs, we increase the competencies of our business partners, We measure their performance and reward their success."Supporting our business partners to offer the best experience to our customers and increasing their competencies in different areas brings us one step closer to our goals," he said.
"CUSTOMER SATISFACTION A HOLISTIC SYSTEM PERSPECTIVE"
Evaluating the 6-year process of DemirDöküm Academy, the first and only university collaboration in the sector, Ufuk Atan said, "The continuity of our trust relationship and emotional bond with our users since our establishment in 1954 depends on customer satisfaction. As DemirDöküm, we aim to achieve customer satisfaction with a holistic and sustainable system perspective." We have come a long way so far with DemirDöküm Academy and the Customer's Stars program. We will continue to produce innovative solutions and maintain our leading role in the sector by constantly reviewing the development areas in the coming period. "We will continue to be a brand that produces unique solutions and is always in their hearts," he said.
EDUCATION SPECIFIC TO NEEDS IS PROVIDED
Stating that more than 1,500 business partners have attended DemirDöküm Academy to date, Atan said: "Our business partners have received 600 hours of classroom and 685 hours of virtual training on 15 different topics. We enrich the trainings every year. All trainings are specific to the DemirDöküm brand and the needs of its stakeholders." We have the ability to adapt content and education systems very quickly according to conditions and needs. For example, we moved all education systems to online classes in a short period of 1 month during the pandemic. Currently, our training continues in hybrid form, mainly face-to-face, in 2024 and beyond. We aim to continue increasing our investments in the field of customer satisfaction and maintain our leadership in this field.”