DemirDöküm continued its sustainable growth in 2023 with its wide product range. Stating that they have successfully achieved their goals despite global difficulties, DemirDöküm CEO Alper Avdel said, “We maintained our high performance in the field of heating and customer satisfaction. 2024, as we prepare to add new ones to our successes, will be the year of change, renewal and breakthrough for DemirDöküm.”
DemirDöküm, one of the leading brands in the air conditioning industry, continues its sustainable growth with its high-tech and environmentally friendly products that reduce energy costs. The company, which made an ambitious start to last year with new products such as heat pump, KASKAD and room thermostat, as well as traditional products such as combi boilers, water heaters, water heaters and panel radiators, shared its 2023 business results and 2024 targets.DemirDöküm CEO Alper Avdel stated that the company, which operates in nearly 40 countries as well as Turkey, continues its stable growth by showing a positive differentiation in the sector.
Avdel said, “Despite the negativities experienced globally, we have successfully completed the targets we set. With the interest shown by our employees, business partners and consumers to our products, we increased our turnover by 11 percent in euro terms compared to the previous year. Leaving 70 years behind in its sector, DemirDöküm continued its leadership in the combi boiler category. It will save money in 2023.” “While we achieved a growth above the market in our sales of smart condensing combi boilers that do not leave user initiative, we also increased our sales of heat pumps, which are rapidly becoming the new star of living spaces, by 1.7 times,” he said.
IT WILL CONTINUE ITS LEADING WITH DIGITAL TRANSFORMATION
Pointing out that DemirDöküm has raised the bar of competition in the sector to a different area with its projects implemented in the field of digital transformation, Avdel said, “We are working on 11 different projects in the fields of Industry 4.0 studies in production, innovative products, customer experience and satisfaction, business process development, savings and sustainability. We are working on 11 different projects in the fields of industry 4.0 in production, innovative products, customer experience and satisfaction, business process development, savings and sustainability. “With our digital transformation roadmap, we aim to provide more effective and customer-oriented services. In this way, we aim to achieve new success stories in the sector,” he said.
“WE HAVE IMPLEMENTED PIONEERING PROJECTS IN THE FINANCIAL FIELD”
Alper Avdel emphasized that they have implemented industry-leading campaigns and services to enable customers to access DemirDöküm products faster and to support their business partners in financial solutions, and said, “The support and solutions we offer for the needs of our customers are one of the main priorities of our company. Unlike previous years, both our business partners and “We have implemented important projects for our users in Turkey. While our customers can access our products more easily, our business partners continue their business without interruption with new generation financial services. We will always continue to support our users with our industry-leading products, services and campaigns,” he said.
“WE WILL CONTINUE TO OPEN UP TO NEW MARKETS”
Emphasizing that DemirDöküm will continue to innovate and make new investments despite the difficulties experienced on a global scale, CEO Avdel said: “With our comprehensive product range in heating and cooling, we meet expectations in a wide range of areas, from houses to residences, from centrally heated buildings to shopping malls, from businesses to hospitals. We achieved 11 percent growth in euro terms in the domestic market in 2023. We will continue to invest in R&D, digital transformation, our production base in Bozüyük and our new products in 2024. We will continue our expansions in the field of exports, which we accelerated in 2023, with strong steps. Energy “We will continue to pioneer the spread of heat pumps that increase the quality of life as well as saving and environmental friendliness. We will step up exports with our new generation products that we will put on sale in the 3rd and 4th quarters of the year.”
“WE ARE DETERMINED TO TAKE BOLD STEPS”
Alper Avdel emphasized that 2024 is a special year for DemirDöküm; “We have determined this year as the year of change, renewal and breakthrough. We have made strict preparations for 2024, from production to sales, from marketing to after-sales services. DemirDöküm, which has achieved many firsts in our sector since our establishment, will continue to be a pioneer in its sector with the energy it receives from our employees, business partners and users. “We are determined to take bold steps to make our successes sustainable in the fields in which we are pioneers, to break new records and to achieve our targeted successes in the fields we have just entered. We believe that periodic difficulties will bring new opportunities. We have planned our future steps by making the right and brave decisions, by correctly reading the environment we are in,” he said.